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a part of World Trade Cabin Group

Bookkeeping Evaluation Ltd

Simplifying the jargon of double-entry accounting

Understanding the Balance Sheet section by section in detail, how to think of them from an analysis perspective, and various ratios you can use to interpret the numbers.

Navtam Gosai - Group Chairman

When I received the bookkeeping certificate from the London Chamber of Commerce in the Spring of 1964, I was over the moon as few people in Uganda knew where London was! It took me to the chief accountant’s position in a pharmaceutical Ugandian firm. After a continuous accountancy study, I conclude it is a never-ending art!


Constant monitoring and maintenance of various ratios are indispensable for the Company’s growth. Neglecting these crucial aspects could lead to unforeseen downtimes, system failures, and increased costs. By keeping a watchful eye on the Company’s operations and addressing potential issues proactively, we can prevent larger problems from occurring in the future. It helps the company stay competitive and profitable in the fast-paced business world. Therefore, it is imperative that we prioritize constant ratios monitoring and maintenance to achieve our growth objectives.

Evolution of evaluation

When I was eight years old, 1956, my father taught me bookkeeping and accounts in Gujarati. He taught me two simple words – jemma and udhar, meaning credit and debit. These two words were the foundation of bookkeeping and accounting. Even the most complicated financial statements and reports can be broken down to jemma and udhar. This method has been in use for centuries and will continue to be used in the future.

Risk Appetite

A friend of mine had a fondness for four-letter words. He asked me to alphabetically compile a list of over a thousand four-letter words. His two favourite words were ‘need’ and ‘cash’. He believed fulfilling a market’s ‘need’ would generate ‘cash’ – a simple principle!
A company’s primary responsibility is to keep its shareholders content by earning good profits and providing rewarding dividends. The chairpersons of international companies with high earnings do just that. Discover the powerful technique to propel your company’s growth to new heights.

The balance sheet - the company's health check!

How to prepare a balance sheet, the header, sections, compare various ratios and what periods to compare.

What we Do

SME Record-keeping Services

A simple double-entry expanded

Millionaires may have used a simple accounting system a million years ago. Technology is supposed to make it simpler, not a complicated jargon.

Business planning with an exit strategies

For an individual entrepreneur, an exit is a must. A continuous exit strategy bears handsome rewards.

Recordkeeping and Entrepreneurship

I. Introduction
A. Definition of entrepreneurship
B. Importance of recordkeeping in entrepreneurship

II. Developing a Business
A. Creating a business plan
B. Setting goals and objectives
C. Conducting market research
D. Securing funding

III. Organizing a Business
A. Selecting a legal structure
B. Registering the business
C. Setting up a physical location
D. Hiring employees

IV. Running a Business
A. Managing finances
1. Bookkeeping
2. Accounting software
3. Budgeting B. Marketing and advertising
C. Customer service
D. Managing inventory

V. Recordkeeping Applications to Improve Profits
A. Analyzing financial statements
B. Identifying trends and patterns
C. Adjusting pricing strategies
D. Forecasting future growth

VI. Conclusion
A. Recap of the importance of recordkeeping in entrepreneurship
B. Encouragement for entrepreneurs to prioritize recordkeeping for increased success.

Plan Out

Developing a successful business plan requires a comprehensive understanding of the key elements that make it a success. These include an executive summary, a clear description of the business, identification of the target market(s), a SWOT analysis, a strong management team, a compelling product or service offering, an effective marketing strategy, and a solid financial plan. By focusing on these key elements, entrepreneurs and business leaders can create a roadmap to success that will help them achieve their goals and build a thriving business.

Analysed Financial Statements

Preparing worksheets to understand and analyse financial statements as per correct ratios

Pre & Post Business Funding

Negotiations and preparing an initial term sheet that can turn into an agreeable contract. Pre and post-accounting considerations to ensure a successful, mutually beneficial deal.  

Growth, Growth, Growth

The vital understanding and monitoring of the alignment of the record-keeping, accounts, finance and market conditions is the key to growth.